About

Brand History

The awakening of a masculine passion

"It all started in the world of Me Essentiel, my partner's boutique. By helping her on a daily basis, I discovered the benefits of aromatherapy... but also a glaring lack."
Erik Simard, Founder of EQUINOXE
After a year of immersion in the world of essential oils and perfumes, one thing became clear: aromatherapy was designed for the family and women, but never specifically for modern man .

The observation that changed everything

Of course, men's fragrances have been around forever. But what about the male environment ? Men appreciate musky, woody scents, with that depth that only certain essences can offer. Yet, very few home fragrances are designed specifically for their personal spaces .
Room aromatherapy remains largely dominated by feminine codes, leaving men without suitable solutions for perfuming and harmonizing their personal sanctuaries.
This is where EQUINOXE was born.

Proven expertise serving innovation

ÉQUINOXE draws on Me Essentiel's renowned experience in the world of Quebec aromatherapy. This expertise allows us to perfectly master the therapeutic properties of essences while innovating into unexplored territory: masculine ambient aromatherapy .

Our mission: Aromatherapy for men

We believe that every man deserves his own olfactory sanctuary. Whether it's in:
  • His garage where he tinkers and creates
  • His basement where he recharges his batteries
  • His game piece where he relaxes
  • His office where he concentrates
These spaces must reflect their personality and enhance their well-being thanks to the scientifically proven benefits of ambient aromatherapy.

Revealing Male Environmental Aromatherapy

Drawing on Me Essentiel expertise, ÉQUINOXE develops authentically masculine room fragrances that respect the olfactory codes that men naturally seek: musky, woody, deep , without compromising on therapeutic virtues.
Because it is time for men to fully embrace the benefits of aromatherapy in their spaces, in their own way, with products designed for their environment .